Unruly

Olympics marketers find that certain emotional responses drive better ad outcomes

The Olympics, an election and short-form video will shape 2020 ad spend

Omnicom, The Trade Desk and others are taking steps toward programmatic transparency

‘Programmatic doesn’t survive in its current form’: Ad tech’s quest for an open and alternative ID

‘I have five requests for the same data’: Mail Online and The Telegraph talk programmatic transparency

Browser updates and outdated KPIs: Why silence is golden in video

A fresh start: Rethinking the advertising landscape

Back to the future: Advertising in 2019