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The Rundown: The regulatory hurdles still in the way of the Omnicom-IPG merger
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Digiday CTV Advertising Strategies:
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Unruly
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How broadcasters are bringing advanced programmatic strategies to the new TV upfronts
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How programmatic is bridging the gap between linear and CTV/OTT in 2023
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Q&A: Why self-service tools are becoming central to buyer-seller relationships
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Olympics marketers find that certain emotional responses drive better ad outcomes
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The Olympics, an election and short-form video will shape 2020 ad spend
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Omnicom, The Trade Desk and others are taking steps toward programmatic transparency
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‘Programmatic doesn’t survive in its current form’: Ad tech’s quest for an open and alternative ID
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‘I have five requests for the same data’: Mail Online and The Telegraph talk programmatic transparency
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Browser updates and outdated KPIs: Why silence is golden in video
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A fresh start: Rethinking the advertising landscape
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Back to the future: Advertising in 2019