Tim Peterson

Tim Peterson

WTF Series

WTF are outcome-based measurement guarantees?
Member Exclusive

Future of TV Briefing: A Q&A with Colin and Samir’s Samir Chaudry on the state of the creator economy
Member Exclusive

Future of TV Briefing: Why CTV ad sellers are adopting universal IDs like Unified ID 2.0
WTF Series

WTF are Related Website Sets in Google’s Privacy Sandbox?
The Programmatic Publisher

The Trade Desk is rolling out OpenPath to CTV
Member Exclusive

Future of TV Briefing: Why a creative ID system could save the streaming ad market ‘millions of dollars’
Life Beyond the Cookie

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing
Member Exclusive

Future of TV Briefing: Measurement currency combatants take center stage at IAB’s Annual Leadership Meeting
Life Beyond the Cookie

IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
Data Regulation

Overheard at IAB ALM 2024
Third-Party Cookie Primer

WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
Member Exclusive

Future of TV Briefing: Why streaming ad formats are due for an update
Third-Party Cookie Primer

WTF are private state tokens in Google’s Privacy Sandbox?

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