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Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics
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Suman Bhattacharyya
Suman Bhattacharyya
Marketing
The year in Walmart: How the retailer is using an online-offline approach to challenge Amazon
Member Exclusive
AliPay and WeChat Pay are becoming a must-have for U.S. retailers
Marketing
To match Amazon, retailers are investing in Christmas Eve delivery
Retail Revolution
Legacy retailers turn to subscription programs to hook loyal customers
Retail Revolution
‘It’s a big data game’: Startups compete to reinvent the convenience store
Retail Revolution
How keeping Bonobos separate helps Walmart build online-only brands
Retail Revolution
Beyond Tmall: Inside vitamin maker Swanson Health’s China strategy
Retail Revolution
‘Cost of doing business’: Target’s e-commerce sales growth means higher logistics costs
Marketing on Platforms
‘Where conversations happen’: Why cars.com is using Facebook Marketplace
Retail Revolution
Starbucks continues global push by adding social payments, delivery in Japan
Retail Revolution
TD Ameritrade tests stock buying through Alexa
Marketing
Target sees personal touch in delivery as key Amazon differentiator
Retail Revolution
‘A lovely irony’: DTC brands are flocking toward multibrand physical retail spaces
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