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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality
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Sara Guaglione
Sara Guaglione
Subscriptions
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Member Exclusive
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Generative AI
In Graphic Detail: AI licensing deals, protection measures aren’t slowing web scraping
Super Bowl
The Athletic invests in live blogs, video to insulate sports coverage from AI scraping
WTF Series
WTF is the IAB’s AI Accountability for Publishers Act (and what happens next)?
Member Exclusive
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
Business of TV
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf
Google on Trial
A running list of publisher lawsuits targeting Google’s ad tech practices
Member Exclusive
Media Briefing: ‘A bitter pill’: ChatGPT ads are coming – where do publishers fit?
WTF Series
WTF is liquid content?
Strategizing for the Future
Forbes tests prediction platform as engagement strategies move past search
Bold Call
Bold Call: AI will rewrite publishers’ websites in 2026
Member Exclusive
Media Briefing: The anatomy of the publishers’ SEO dilemma
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