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‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
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Sara Guaglione
Sara Guaglione
Publishing in the Platform Era
Bleacher Report launches YouTube channel for its sports cartoon fanbase ahead of World Cup
Member Exclusive
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
WTF Series
WTF is back button hijacking?
Member Exclusive
Media Briefing: BuzzFeed’s $120M sale marks another step in the repricing of digital media scale
Member Exclusive
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
The Sports Marketing Playbook
Why news publishers are getting into the sports business coverage
The Business of AI
Taboola’s next act: an AI answer engine for publishers
The Business of AI
USA Today Co.’s AI licensing deals drive ‘notable’ revenue in Q1, despite pressure on traffic and programmatic
AI Revenue Generation
The Rundown: Google expands AI Max as automation shifts upstream
Member Exclusive
Media Briefing: Publishers rewire sales teams for the outcomes era
The Business of AI
The rise of deepfakes poses a new trust challenge for publishers
Member Exclusive
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Member Exclusive
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
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