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Marketing Briefing: Twitter, TikTok vie for ad dollars, offer incentives as they seek to own second screen for Super Bowl
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Sara Guaglione
sguaglione@digiday.com
Future of TV
Cheat Sheet: Social platforms and publishers retook the NewFronts stage on the event’s third day
Business of TV
Cheat Sheet: Shoppable video and cookieless targeting steal the show on the second day of NewFronts
Business of TV
Cheat Sheet: Connected TV platforms, ad-supported streamers pitch audience reach, original programming on first day of NewFronts
Modern Newsroom
‘Championing the people you don’t see enough’: Q.Digital relaunches LGBTQ+ pub Into for Gen Z, BIPOC audiences
Subscriptions
Inside The Wall Street Journal’s latest push for new subscribers
Publishing in the Platform Era
Flipboard shifts from programmatic display ads to selling newsletter sponsorships
Programming & Production
Food52 expands creator program, banking on talent to help draw in more money and eyeballs
Modern Newsroom
‘An employee’s boss’: How HuffPost’s Danielle Belton will steer the newsroom after a tumultuous year
Publishing in the Platform Era
TikTok-native publishers look to expand business on other platforms after building audiences
Audio Anywhere
Los Angeles Times enters crowded daily news podcast market with a West Coast twist
Modern Newsroom
The Washington Post staffs up in Asia and Europe to relieve pressure from U.S. breaking news teams
Marketing
Cheat Sheet: Pinterest’s new rules hold creators accountable for posting brand-safe content
Equality and Opportunity
Why growth of women’s sports coverage and advertiser interest is bogged down by small steps forward
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