Seb Joseph

Seb Joseph

Navigating Economic Instability

What downturn? In real terms, ad spending is doing just fine
The Programmatic Publisher

Amazon’s pending price hike stirs debate among media owners
The Programmatic Publisher

The Guardian will be paid for permitting the collection of contextual data on its site
The Programmatic Publisher

‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out
The Programmatic Publisher

Gumtree is seeing positive results from using first-party data in direct deals
The Programmatic Marketer

The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs
Navigating Economic Instability

A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry
Marketing on Platforms

AI makes its mark at Havas Media Group
Marketing on Platforms

TikTok discourse exposes need for U.S. federal privacy legislation
Marketing on Platforms

TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
Marketing on Platforms

De todas las preocupaciones que los profesionales del marketing pueden (o no) tener sobre TikTok en este momento, el píxel no es una de ellas
Marketing on Platforms

Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them
Gaming & Esports

‘The next level for us’: The New York Times eyes better retention for games in subscription drive

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