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WPP has its next CEO – but what do clients make of the heir apparent?
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Seb Joseph
Seb Joseph
Evolving Agencies
WPP has its next CEO – but what do clients make of the heir apparent?
1 hour ago
The Creator Economy
Creator marketing has the reach — CMOs want the rigor
Generative AI
What AI startup Cluely gets — and ad tech forgets — about attention
Generative AI
In the age of AI Overviews, Tripadvisor wants to be the destination
The Programmatic Marketer
Why there’s a CPM slump in a growing CTV market
Generative AI
CMOs say AI platforms’ low profile at Cannes won’t happen again
Agency Culture
Some WPP clients see a risk in Mark Read’s exit, others see a reset
Evolving Agencies
Why these five possible candidates could take over for outgoing WPP CEO Mark Read
Evolving Agencies
WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
Brands in Culture
Heineken uses hard numbers to foster better representation in social media ads
Brands in Culture
As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Managing Through Crisis
Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
Brands in Culture
Why Oatly’s marketers prefer cultural signals to focus groups
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