Seb Joseph

Seb Joseph

The Creator Economy

Creator marketing has the reach — CMOs want the rigor
Generative AI

What AI startup Cluely gets — and ad tech forgets — about attention
Generative AI

In the age of AI Overviews, Tripadvisor wants to be the destination
The Programmatic Marketer

Why there’s a CPM slump in a growing CTV market
Generative AI

CMOs say AI platforms’ low profile at Cannes won’t happen again
Agency Culture

Some WPP clients see a risk in Mark Read’s exit, others see a reset
Evolving Agencies

Why these five possible candidates could take over for outgoing WPP CEO Mark Read
Evolving Agencies

WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars
Brands in Culture

Heineken uses hard numbers to foster better representation in social media ads
Brands in Culture

As AI reshapes search, Zola turns to creators to meet Gen Z where they scroll
Managing Through Crisis

Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there
Brands in Culture

Why Oatly’s marketers prefer cultural signals to focus groups
Managing Through Crisis

In-house agencies navigate a new phase of purpose and pressure

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