Max Willens

Max Willens

Content & Commerce

Tastemade enters its next phase of commerce with a cookbook
Media

How USA Today is using targeting technology beyond ads
Content & Commerce

How BuzzFeed is using its commerce business to sell advertising
Member Exclusive

How publishers’ sales teams juggle the growing number of ad products
Modern Newsroom

To grow subscribers, The Wall Street Journal focuses on product testing
Subscriptions

The NBA is selling lower-priced versions of League Pass
Subscriptions

Facebook’s and Google’s subscription tools offer publishers modest improvements
Content & Commerce

Hearst has created a high-end yoga mat brand from scratch
Content & Commerce

Clique is using audience data to branch into product co-creation
Subscriptions

‘We kind of own a genre’: How Shudder’s content strategy keeps subscribers coming back
Subscriptions

The New York Times is bundling its news with Scribd
Member Exclusive

How publishers’ sales teams juggle the growing number of ad products
Subscriptions

Publishers see subscription growth in tests with Amazon Pay

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