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‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
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Krystal Scanlon
Krystal Scanlon
Brand Safety
Aumenta la preocupación por la seguridad de las marcas con el retiro de X (antes Twitter) de la auditoría del MRC
Brand Safety
Brand safety concerns mount as X (formerly Twitter) pulls out of MRC audit
The Creator Economy
Influencer or creator? Here’s how marketers can know who to hire
Brand Safety
Argumentos a favor y en contra de la seguridad de las marcas
Brand Safety
The case for and against brand safety
Brands in Culture
He aquí la anatomía de la temporada de anuncios navideños de 2023
Brands in Culture
Here is the anatomy of the 2023 Christmas ad season
Business of TV
From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy
Marketing on Platforms
The Rundown: TikTok 2024 spending
Marketing on Platforms
Cómo planea TikTok asegurarse dólares publicitarios para la temporada navideña de este año
Marketing on Platforms
How TikTok plans to secure ad dollars for this year’s holiday season
Marketing on Platforms
Un año cumplido: Detalles de X (antes Twitter) y su complicada relación con los anunciantes.
Marketing on Platforms
One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
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