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Trump, the manosphere and the marketer’s creator dilemma
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Krystal Scanlon
Krystal Scanlon
Brands in Culture
Here is the anatomy of the 2023 Christmas ad season
Business of TV
From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy
Marketing on Platforms
The Rundown: TikTok 2024 spending
Marketing on Platforms
Cómo planea TikTok asegurarse dólares publicitarios para la temporada navideña de este año
Marketing on Platforms
How TikTok plans to secure ad dollars for this year’s holiday season
Marketing on Platforms
Un año cumplido: Detalles de X (antes Twitter) y su complicada relación con los anunciantes.
Marketing on Platforms
One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
Español
TikTok promociona sus audiencias personalizadas entre los anunciantes para impulsar las ventas del Black Friday y el Cyber Monday
Marketing on Platforms
TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
Member Exclusive
Pitch deck: How Pinterest is pitching itself to advertisers in 2023
Marketing on Platforms
La realidad aumentada de Snapchat sigue siendo un trabajo en desarrollo a ojos de los especialistas del marketing
Marketing on Platforms
Snapchat’s AR is still a work in progress in the eyes of marketers
The Creator Economy
Creators still turning down work as the Hollywood SAG-AFTRA strike continues
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