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SHAPING WHAT’S NEXT IN MEDIA
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Krystal Scanlon
Krystal Scanlon
Marketing on Platforms
As ChatGPT’s growth slows, ads look like the next risky move
Marketing on Platforms
TikTok’s confirmed U.S. deal still leaves unanswered questions
AI Revenue Generation
OpenAI is hiring engineers, not ad sellers, first to build its ad business
Marketing on Platforms
Pinterest CRO Bill Watkins leaves amid reorganization
Marketing on Platforms
As OpenAI gears up to launch ChatGPT ads, marketers try to keep up
Marketing on Platforms
In Graphic Detail: Why platforms are turning social video into living room TV
Member Exclusive
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
Marketing on Platforms
‘More focused on advertising than ever before’: Nearly all of X’s top 100 advertisers returned, ads boss claims
Member Exclusive
Pitch deck: How Amazon is emerging as the proof layer for TV spend
The 2026 Notebook
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
Marketing on Platforms
For platforms, here’s what’s not going to happen in 2026
Marketing on Platforms
TikTok Shop offers incentives to new sellers, as U.S. uncertainty is finally over
Marketing on Platforms
In Graphic Detail: Why YouTube is a genuine threat to Netflix
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