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Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
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Last chance to attend:
Join us at the Digiday Media Buying Summit from March 12-14 in Nashville
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Kristina Monllos
Kristina Monllos
Brands in Culture
How Reformation hopes viral moments help it become ‘part of a cultural conversation’
15 hours ago
Member Exclusive
Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails
Super Bowl
Inside Doritos’ ‘creator-led’ marketing strategy
Member Exclusive
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
Brands in Culture
Kicked off by the Super Bowl, irreverent bro humor and sex appeal-based marketing is officially making a comeback
Super Bowl
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
Member Exclusive
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
Brands in Culture
Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?
Member Exclusive
Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
Brands in Culture
Why the Sundance Film Festival is becoming more important for marketers
Member Exclusive
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
Brands in Culture
CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
Member Exclusive
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
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