Kristina Monllos

Kristina Monllos

The Confessions

Confessions of a senior creative on why advertising can’t let originality die
Member Exclusive

Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
The Confessions

‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy
Brands in Culture

‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Member Exclusive

Marketing Briefing: Why the topsy-turvy economic and cultural landscape led to decision ‘paralysis’ from marketers
Evolving Agencies

Why advertising industry professionals are considering becoming creators
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Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
Digiday @ SXSW

How marketers at FX, Paramount and Criterion feel about experiential at SXSW
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Marketing Briefing: Why marketers should pay attention to SXSW’s embrace of creators
Digiday @ SXSW

‘We have all this real estate’: An oral history of Austin-based agency GSD&M’s SXSW parties
Digiday @ SXSW

As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
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Marketing Briefing: How the desire for cultural relevance is changing marketers’ planning cycles
Retail Revolution

With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’

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