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In Graphic Detail: Why OpenAI’s ad business is still a work in progress
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Julia Tabisz
Deputy Managing Editor
Julia Tabisz
Deputy Managing Editor
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Digiday+ Research: Agencies anticipate clients’ ad spend will grow in 2023, despite headwinds
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Digiday+ Research roundup: Cookies, platforms and the economy ruled 2022
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Digiday+ Research: Media agencies carry a tempered optimism about revenues into 2023
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Digiday+ Research: Publishers lack confidence in 2022 revenues heading into 2023
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Digiday+ Research: Influencers will grow more important to brands’, retailers’ holiday marketing
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Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing
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Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
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Digiday+ Research: Brands won’t cut ad spend until 2023, but they will shift from branding to direct response
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Digiday+ Research: 60% of brands, retailers say holiday revenue will increase this year — slightly
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Digiday+ Research: Marketers are split on customer retention and acquisition heading into the holidays
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Digiday+ Research check-in: Brands know recession is ahead, but are hopeful it will be shallow
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Digiday+ Research: TV will play an important part in brands’ holiday marketing
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Digiday+ Research: Instagram wins over Facebook for role in brands’ holiday marketing
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