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Uncertainty over TikTok’s U.S. future splinters creators and agencies
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Julian Cannon
Julian Cannon
Beyond Ads
Google Chrome invests in OOH, digital ads to reach Formula 1 Racing fans as the sport grows in popularity
Español
Las agencias se fijan en la publicidad en exteriores para temporada de fiestas mientras consumidores vuelven a viajar y a comprar en persona
Marketing
Marketers eye OOH for the holidays as consumers return to in-person shopping and travel
Beyond Ads
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
Beyond Ads
Shopify goes back to the ’90s with voice of AOL’s ‘You’ve got mail’
Brands in Culture
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
Beyond Ads
ESPN bets big on TikTok to become ‘home of hockey’ for Gen Z fans
Marketing on Platforms
On TikTok, DTC brand Crumbl Cookies looks to trends to target Gen Z
Brands in Culture
Why DoorDash, Marvel worked together to create a new digital comic book
Marketing on Platforms
Nectar Hard Seltzer sets sights on TikTok, grocery shelves with ‘edgy’ organic content
Marketing on Platforms
Fireball taps into streaming, Instagram to reach Gen Z of drinking age
Brands in Culture
Green Mountain Coffee Roasters partners with Martha Stewart to retool its social media strategy
Beyond Ads
Why health care network Tia wants to reach women through OOH, social media
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