Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Brands in Culture

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
Navigating Economic Instability

Rising gas prices could be the straw that breaks consumer spending
The Business of AI

How Boll & Branch leverages AI for operational and creative tasks
The Sports Marketing Playbook

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Retail Media Rewritten

How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape
Brands in Culture

Beverage brands update Dry January marketing based on changing consumer habits
Brands in Culture

How the MAHA movement influenced food and beverage brands in 2025
Audio Anywhere

As big brands flood the podcast ad space, startups are refining strategies to stand out
Brands in Culture

‘Regulate us like alcohol, don’t ban us’: Proposed hemp THC ban threatens to shut down countless brands
The Creator Economy

Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
Retail Revolution

How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’
Brands in Culture

Inside Heineken’s limited-edition NA beer campaign at the US Open
Navigating Economic Instability

At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’

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