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Gabriela Barkho

Gabriela Barkho

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

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    Taylor Swift entra en la estrategia de Titan para sacudir la industria de ataúdes

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    Con el mercado en apogeo, la marca de bebidas de cannabis Cann se lanza en Nueva York

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    Cómo Truff llegó a un acuerdo para una colaboración de productos vinculada a la película de Super Mario Bros

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    Cómo la IA se está infiltrando en el marketing de influencers

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    Con el aumento de las demandas por publicidad engañosa, las marcas se arriesgan a dañar su imagen a largo plazo

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    With false advertising lawsuits on the rise, brands risk long-term harm to their image

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    Cómo Ferrero está posicionando su creciente cartera de confitería convirtiéndola más premium

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    Algunas marcas de alcohol invierten en campañas de “Enero Seco”

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    Retail brands rush to cover abortion care, but not all of their workers may be covered

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    Retail Revolution

    How Walmart became an integral part of the DTC playbook

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    ‘Shopping patterns will feel longer and flatter’: Gap’s CMO on preparing for holiday campaigns

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    Why beverage startup United Sodas is testing out a new out-of-home strategy

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