Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Gabriela Barkho

Senior Reporter

Gabriela Barkho is a senior reporter at Modern Retail. Send her story tips and ideas to gabriela@modernretail.co.

Retail Revolution

How DTC startups are using AI to scale more efficiently
Experimental Channels

How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategies
Retail Revolution

Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’
Retail Revolution

How Bloom Nutrition is expanding internationally
The Sports Marketing Playbook

How beauty brands are popping up around World Cup festivities
Brands in Culture

How 3 brands are using TikTok Shop to expand abroad
The Sports Marketing Playbook

Brands are catching World Cup fever even without official sponsorships
The Business of AI

How Olly is updating its product detail pages for the AI era
Brands in Culture

Why brands can’t stop acting like reply guys and jumping into viral comment threads on social media
Navigating Economic Instability

Rising gas prices could be the straw that breaks consumer spending
The Business of AI

How Boll & Branch leverages AI for operational and creative tasks
The Sports Marketing Playbook

How food and beverage giants like Ritz and Diageo are showing up for the Super Bowl this year
Retail Media Rewritten

How brands like Vuori, Rothy’s and Away have adapted to the new DTC landscape

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