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OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
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Retail Media Rewritten
How Walmart is building a defense against Amazon with a network of exclusive brands
Media
As ad dollars move to branded content, the RFP hasn’t kept pace
Retail Media Rewritten
TGI Fridays adds in-store review devices to enrich customer ‘data lake’
Member Exclusive
Digiday Research: In-store pickup is still rare among retailers
Member Exclusive
The Rundown: The agency world is bound to get smaller
Member Exclusive
Video Briefing: Hulu’s the OTT ad giant, but other players are emerging
Retail Media Rewritten
Inside upscale furniture brand Mackenzie-Childs’ DTC strategy
Retail Media Rewritten
One month in, Petco has 2,000 subscribers to its pet advice service
Retail Media Rewritten
PayPal strikes deal with Chevron, allowing drivers to pay digitally at the pump
Retail Media Rewritten
Quip-Target partnership points to a new type of retail arrangement
Marketing
With Wunderman Commerce, WPP bets on Amazon services
Retail Media Rewritten
How Nectar Sleep is appealing to the Hispanic market
Media
CoinDesk’s Kevin Worth: In the GDPR era, crypto may help publishers rethink audience and revenue
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