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CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
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Media
When it comes to video, more publishers are betting on mobile web versus apps
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How publishers manage header bidding: Server-to-server vs. browser-based wrappers
The Confessions
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‘Real change needs to happen:’ Publishers shrug at platform overtures
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How Spanish newspaper El Pais is tackling fake news
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With The Scope, Huffington Post joins the vertical craze
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Scale and agility: Inside Scandinavian publisher Schibsted’s 250-person product team
The Confessions
Confessions of a brand media chief: ‘We’re sheep’
Brands in Culture
How Dippin’ Dots turned Sean Spicer’s Twitter beef into social media gold
Marketing
Best of the week: Trump scares some buyers while encouraging some publishers
Modern Newsroom
NY Times’ internal report: ‘The way we work must change’
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