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Here are the numbers to know in Omnicom’s potential purchase of IPG
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Antoinette Siu
Antoinette Siu
The Creator Economy
Creators are left wanting more from Spotify’s push to video
19 hours ago
The Creator Economy
Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The Creator Economy
Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
Member Exclusive
Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
The Creator Economy
Monks’ head of social sees this as the biggest challenge for marketers in the creator economy
The Creator Economy
How influencer shops and agencies are adding content studios to boost production speed, revenue
The Creator Economy
Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
The Creator Economy
Why the ad industry is redefining what it means to be a creator vs. influencer
The Creator Economy
Creators weigh content decisions and costs of election-driven marketing blackout
Experimental Channels
Two Gen Z founders want to change the OOH ad marketplace for their generation
Member Exclusive
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
The Creator Economy
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
Digiday Media Buying Summit
Agencies take diversity efforts beyond the numbers
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