Antoinette Siu

Antoinette Siu

The Creator Economy

Creators are left wanting more from Spotify’s push to video

19 hours ago
The Creator Economy

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices
The Creator Economy

Biggest creator lessons from the 2024 election: podcast showdown, TikTok trends and news influencers
Member Exclusive

Media Buying Briefing: Some creator shops are ripe for agency M&A as market consolidates
The Creator Economy

Monks’ head of social sees this as the biggest challenge for marketers in the creator economy
The Creator Economy

How influencer shops and agencies are adding content studios to boost production speed, revenue
The Creator Economy

Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce
The Creator Economy

Why the ad industry is redefining what it means to be a creator vs. influencer
The Creator Economy

Creators weigh content decisions and costs of election-driven marketing blackout
Experimental Channels

Two Gen Z founders want to change the OOH ad marketplace for their generation
Member Exclusive

Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks
The Creator Economy

How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
Digiday Media Buying Summit

Agencies take diversity efforts beyond the numbers

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