Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why the esports industry’s publisher ownership model is on its way out
Gaming & Esports

Cómo Luminosity Gaming ganó el patrocinio de Kroger para entrar en Super Smash Bros.
Gaming & Esports

How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
Gaming & Esports

G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
Gaming & Esports

La entrada de Google en la publicidad en videojuegos pone en foco un sector en transformación
Gaming & Esports

How Google’s entry into in-game advertising puts a spotlight on an industry in flux
Gaming & Esports

Por qué Riot Games está replanteando su sueño de convertirse en “el próximo Disney”
Gaming & Esports

Why Riot Games is scaling back its dream of becoming ‘the next Disney’
Español

Por qué Amazon está implementando las partes más lucrativas de Twitch en Amazon Ads
Gaming & Esports

Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
Gaming & Esports

Por qué el anime vive un momento de auge en marketing en 2024
Gaming & Esports

The Rundown: Why anime is having a marketing moment in 2024
Gaming & Esports

As advertisers grow wiser about gaming, esports companies are stressing community over metrics

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