Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

Former Substack creators say they’re earning more on new platforms that offer larger shares of subscription revenue
The Creator Economy

NBA team the Atlanta Hawks bet on creators to boost advertiser appeal
The Creator Economy

YouTube Shorts view count update wins over brands — but creators aren’t sold
The Creator Economy

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased
The Creator Economy

Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite
The Creator Economy

Creators are ditching Substack over ideological shift in 2025
The Creator Economy

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment
Digiday Publishing Summit

The Economist is looking beyond traffic to measure the success of its brand marketing push
Digiday Publishing Summit

One year into the BBC’s website revamp, traffic is booming
Digiday Publishing Summit

Why 1440 prefers CPMs for its newsletter business over other pricing models
The Creator Economy

Top Roblox creators don’t view brand deals as a significant revenue stream
The Creator Economy

As platform moderation standards vary, creators eye Twitch as a safe haven
The Creator Economy

Substack’s video push sees modest bump, but a long road remains to win over creators

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