Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

Substack creators attribute their boost in subscribers to the platform’s community tools
The Creator Economy

How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
The Creator Economy

CTV looks to invest in creator content to win over more ad dollars
The Creator Economy

Creators hire AI like interns as they look to save costs on the creative process
The Creator Economy

VTubers are catching marketers’ eyes in 2025
The Creator Economy

YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
The Creator Economy

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
The Creator Economy

Earnings season rundown: CEOs are betting big on the creator economy
The Creator Economy

As creator fees rise, so does the confusion over what to pay
The Creator Economy

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
The Creator Economy

Podcasts become a strategic IP play for Hollywood talent
The Creator Economy

Ahead of GTA 6, Rockstar Games is staffing up its creator platform division with an eye toward UGC creators
The Creator Economy

Creators are standing up IRL events to soak up more of brands’ marketing dollars

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