Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

Advertising Week Briefing: Creators emerge as the industry’s new power brokers
The Creator Economy

Discord puts proof behind its ad pitch with first measurement push
The Creator Economy

The rise of the creator conglomerate
The Creator Economy

Creators brace for AI bots scraping their work
The Creator Economy

Amid competition with Roblox, Fortnite’s in-game item strategy appeals to both creators and brands
The Creator Economy

LinkedIn algorithm tweaks lead to views slump for some creators
Marketing in Sports

Sports rights owners are embracing YouTube creators as their next media partners
Digiday Publishing Summit

Why The Hill credits growing engagement for its social traffic bump
Digiday Publishing Summit

How EssentiallySports’ creator program benefits both sides of the equation
Digiday Publishing Summit

One year in, Business Insider’s AI onsite search is boosting engagement
The Creator Economy

Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’
The Creator Economy

In Graphic Detail: Virtual influencers click with young audiences, yet brands’ interest wanes
The Creator Economy

Roblox’s growth comes with growing pains between creators and ad sales

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