One of the great stories of our time is the shift from the analog era to the digital era. The broadcast media age is now giving way to something quite different.
That has presented the core constituencies of digital media — brands, agencies and publishers — with an entire host of challenges. The Internet has wreaked havoc on many industries. Think of what happened to music and retail. Media must adapt, without question. What’s left to determine is the best ways to do that.
At the Digiday Innovation Summit, we will discuss those ways with leaders from brands, agencies and publishers, which are getting on with the business of constructing new models for this vastly changed landscape. It is not easy inventing the future, but it is necessary.
Over the course of two and a half days, from May 15 to 17 in Las Vegas, you’ll hear from agency executives like Razorfish CTO Ray Velez and Havas innovation chief John Winsor on rebuilding the agency model; Nissan’s social media head Erich Marx on rethinking brand promises; and Hearst CTO Philip Wiser and Weather Company’s Vikram Somaya on reimagining the publisher revenue model.
Digiday summits are known for their fast-paced sessions (none are longer than 20 minutes) and commitment to directly confronting thorny issues to spur honest conversation. We combine that with ample networking opportunities, where the conversation continues.
Please join us in Las Vegas for two and a half days of thought-provoking discussions involving 300 top executives from brands, agencies, publishers and technology companies. We hope to see you there.
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