During the past few years, startups have found a valuable partner in major consumer brands who provide real-world experience and impressive credentials. In exchange, these brands get in on the ground floor of a new technology, before the bidding war begins.
This year, Digiday will bring together Hilton Hotels with a hungry tech startup to solve a marketing problem. Startup entrants must be unfunded, must provide a technology solution to a digital marketing problem and should have a love for stiff competition. The winner will partner with the consumer brand in a beta test earning valuable experience and the cache of having worked with a national brand.
All entries will be screened by our judges and then winnowed down to a list of 8 finalists prior to the Digiday Platform Summit in Half Moon Bay, California. Finalists will be invited to travel to the Summit, where they will pitch their technology to a judging panel that will include executives from the featured brand partner.
Judges will include Joshua Sloser, vice president digital marketing & e-commerce, Hilton; David Slayden, director of BDW; and David Blumberg, managing partner of Blumberg Capital. They’ll be looking for a start up that can help Hilton solve a digital marketing challenge somewhere along their customers’ path to purchase–dreaming to planning, booking to check-in–or in the execution of follow up and loyalty programs. Innovation will be poised to scale.
If you think you have what it takes, enter here by August 1. Good luck.
-
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
-
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
-
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
-
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
-
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders across media and marketing, fashion, beauty and retail.
-
PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards will recognize the agencies that have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.
