As the retail market continues to recover from one of the hardest economic periods that anyone can remember, retailers are forced to face a new reality: It’s not going to be business as usual.
Technology like social media and mobile is changing the game for retailers. Consumers are hungry for content. They’re taking longer to make purchase decisions because of the plethora of information available to them. They research products via QR codes, search for coupons in retail apps and ask their peers for reviews on products through social media.
We’ve heard the sob stories of retailers like Circuit City and Borders, which ultimately failed because they were too slow to embrace digital. Digital is a must, and although it has many opportunities, it also presents retailers with a flood of challenges.
Join us at the Digiday Retail Summit, July 22-24, to examine the current state of online retail — the good, the bad and the ugly. We will examine digital retail trends, including how retailers are using social media to attract new customers and build loyalty among existing ones. And we’ll hear from startup retailers about the best ways to build a brand in the digital age.
You’ll hear how Zappos is mastering the social space with a distinct online brand personality, how Target is using content to build long-lasting relationships with consumers and how Pinterest is helping drive sales.
Digiday Summits are known for their fast-paced sessions (20 minutes or shorter) and commitment to directly confronting thorny issues to spur honest conversation. We combine that with ample networking opportunities, where the conversation continues.
Please join us in Laguna Beach, Calif., for two and a half days of thought-provoking discussions with some of the biggest players in retail to talk about what they’ve learned and where they’re going as the industry transforms with digital. We hope to see you there.
VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year's Digiday Media Awards Europe finalists proved that video continues to be a powerful medium for brands to use. Throughout the entries, it was also evident that ad-tech platforms are making a splash and that digital product innovation is growing.
In The Know, Vox Media, Insider and theSkimm are among this year’s Digiday Media Awards finalists
Innovation, audience insights, growth and community emerged as a few of the themes among this year’s Digiday Media Awards shortlist. The submissions made it clear that branded content continues to stay relevant and it seems as though it’s here to stay.
Fenty Beauty, e.l.f., ViacomCBS and The Washington Post are among this year’s Digiday Content Marketing Awards finalists￼
The Digiday Content Marketing Awards recognize the companies and campaigns using content to modernize media and marketing.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
Peace Out Skincare, BetterUp and Holler are among 2022 Future Leader Award nominees
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders across media and marketing, fashion, beauty and retail.
PMG, Zenith and UM are on the shortlist for the first Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards will recognize the agencies that have grappled with updates to the traditional business model brought forth by the pandemic while remaining focused on demonstrating their value to brand clients eager to bring efforts in-house.