Four passes left to attend the Digiday Publishing Summit
Today, we launch Custom, Digiday Media’s creative content agency. When we launched its first iteration the Digiday Content Studio four years ago, our mission was clear: Help tech companies drowning in colorless marketing speak and technical jargon to communicate in a more human way.
Back then, Digiday Media was still in its infancy, nine people in a tiny office on Greenwich Street in New York City. Nick Friese did what a CEO should do. He encouraged us to say “yes” first and “how” second. Brian Morrissey, our editor-in-chief, crafted a new editorial vision for this business community—no hype, no cheerleading, just honesty. Our mantra was “Quality over quantity. Honesty, not spin.”
That rallying cry was infectious. By bringing a sharp editorial focus to our coverage and our events, we brought together a community. Savvy, digitally curious brand marketers, agency executives and publishing professionals met the tech companies that wanted to reach them – a powerful nexus for defining the future of an industry.
Living at that intersection has taught us a lot about the unique needs, opinions and challenges of some of the most influential people in media and marketing. What we’ve learned is that Digiday isn’t just a media company. It’s an ecosystem. And that ecosystem is full of life, teeming with different schools of thought, cultural undercurrents and some of the most culturally influential consumers available to B2B and B2C marketers.
That’s why we’re launching Custom, a creative content agency with instant access to intelligence about the people, business and culture of tech disrupted industries. True to our Digiday roots, our new agency is putting a human spin on brand-building for businesses.
We’re turning our backs on the stilted marketing speak that casts our audience as “decision makers” and “users” and inundates them with vectors, specs and ROI. Instead, we’ll remind our clients that first and foremost, their “targets” are people. And people like funny, cool, interesting marketing.
Inspired storytelling will still be at the heart of everything we do. We have a larger team of journalists and editors than ever. But we’ve added another layer: the addition of Adrianne Read, a creative director whose experience working on a cross-section of tech and consumer brands including Google, Yahoo, Cigna and Red Bull, will help us to give our clients a creative jolt.
So join Custom in creating the future of creative content.
More in Announcement
Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners
This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies […]
Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year’s Digiday Awards
This year, brands, retailers and publishers have further embraced innovation and emerging technology to foster unique, adaptive and highly relevant consumer interactions. This is clear among the finalists for the 2025 Digiday Awards, who also tapped into cultural trends and the zeitgeist to remain top-of-mind with audiences, with creative being tied directly to measurable results […]
The Walt Disney Company, Grammarly and Intuit Mailchimp are 2025 Digiday Technology Awards winners
This year’s Digiday Technology Awards celebrate companies that are embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on measurement and analytics solutions that unveil deeper performance tracking. In the new Best Video Advertising Platform category, […]