How we’re helping publishers experiencing hardship
At Digiday, we cover the seismic changes and upheavals reshaping the publishing industry every day, but we’re also living them ourselves. That’s why we’ve assembled the Publisher Partner Coalition, a group of solutions providers offering great terms, no-fee access to products and services and more to publishers in need.
Click through the categories and logos below to find offers to help you through your current challenges, increase revenue, improve your cash position and more.
SXM Media’s Lizzie Widhelm on the challenges advertisers face with podcast ad buying
Lizzie Widhelm, svp of ad innovation and B2B marketing at SXM Media, discusses announcer versus host-read ads in podcasts, measurement challenges and audience targeting -- and where she sees the industry going in 2022.
Member ExclusiveDigiday+ Research: Alternate identifiers now figure in advertising deals for two thirds of publishers
Regardless of size, publishers are taking a careful approach to incorporating alternate identifiers into their businesses.
TikTok taps BuzzFeed to produce the first sponsored weekly live shows on the platform
BuzzFeed and TikTok will experiment with layering branded content into Live episodes on the platform, as well as how to establish predictable viewership for livestream videos.
SponsoredHow advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges
On top of the impending cookie deprecation, Apple’s recent iOS 15 changes are causing concern for many advertisers by affecting pixels, IP addresses and email addresses. While these upcoming changes may be concerning for many, shifting mindsets and getting away from a binary way of thinking with solutions being 100% contextual or 100% universal IDs […]
How 2021 taught Gallery Media to quickly adapt its TikTok playbook
Running both editorial and branded TikTok channels has given Gallery Media a clearer understanding of what audiences are willing to watch and engage with on the social media platform.
Here’s why Outbrain is buying Video Intelligence for $55 million
Outbrain and Taboola are using M&A to prove differentiation as public companies.