If there’s one thing that millennials can’t even with, it’s their jobs.
During Advertising Week 2015, Digiday brands editor Shareen Pathak will sit down with four millennials working in ad agencies for a live version of “Ask a Millennial” to discuss their experiences in the trenches of advertising today.
Toni Dawkins, associate strategist, MRY
Lucy Santilli, account manager, Droga5
Lucas Brockner, associate director, partnerships & business development, attention/kbs+
Devin O’Loughlin, corporate reputation, RAPP
We hope you’ll join us on Sept. 30 in Hard Rock Cafe at 1 pm for a panel that promises to be anything but dull. To get an idea of what’s in store, enjoy a few feather-ruffling tidbits from past “Ask a Millennial” responses.
On the “job-hopping crisis” in advertising.
“People who stay put in one place for too long are spineless losers afraid of change.”
– Female, 27, creative.
On whether you should go to ad school.
“Let an employer cover the cost of tuition or certificates if a specific skill set is required to get junior talent to the next level. A professor’s notes in the margins simply cannot prepare you for a client’s “tracked changes” in a Word document.”
– Male, 24, copywriter.
On how agencies can retain young talent.
“When people are starting out, they start in one department and get stuck there. They need to be able to try other departments. If you’re in medical school, you get to do that. When I started, I was interested in media, maybe creative. But I got stuck in one place.”
– Female, 26, account executive
On whether they see themselves in advertising in five years.
“My job is basically going to be taken over by people even younger than me whose main responsibility is writing tweets for our clients. I sure as hell did not go to school to do that.”
– Female, 28, copywriter
Aveda, Consumer Reports and Harry’s are winners of the 2022 Greater Good Awards
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognized the importance of uplifting their local and global communities, wielding resources and platforms to address issues from sustainability to well-being and equality. Many of this year’s entrants and subsequent winners collaborated with other businesses, innovators, thought leaders and […]
McDonald’s, Spotify, Redefine Meat and Nissan are Digiday Marketing and Advertising Awards Europe winners
The list of winners of the 2022 Digiday Marketing and Advertising Awards Europe highlights how companies are leaning on social media and data-based content strategies to drive brand engagement. Sustainability and other meaningful practices remain top priorities for consumers and companies, with many of this year’s entrants and subsequent winners striving to show their commitment […]
Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards
The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality. In one example, cosmetics company […]
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]