Get the brand view of the future of programmatic advertising

The shift to automated advertising is inevitable, yet issues remain for marketers.

While 80 percent of marketers now buy ads programmatically, according to BI Intelligence, there are persistent concerns about ad fraud, privacy, creativity and viewability persist. In the next month, Digiday is hosting two programmatic summits for leading brands and agencies from the U.S. and Europe to share best practices and discuss what lies ahead.

The Digiday Programmatic Summit Europe, taking place in Rome from Nov. 10-12, will focus on quality over quantity in programmatic. Sessions will include the TUI Nordic view on how brands are investing in programmatic; the Zoopla Property Group view on the future of privacy guidelines in behavioral targeting; whether there is such a thing as too much consumer targeting, according to media agency MEC; and the U.K’.s IAB on how European regulators are holding each player accountable.

The following week, the Digiday Programmatic Summit, held in Nashville, Tenn., from Nov. 15-17, will explore the next frontier of programmatic. Now that more brands, agencies and publishers are investing in it, the time has come to focus on the next phase, including creativity, measurement and good data.

The summit will include a keynote from Rana el Kaliouby, chief science officer and co-founder of facial coding technology Affectiva, on how to bring emotional intelligence to digital experience. It’s a technology that could have implications for brands down the line. (See her Ted talk where she describes her journey here.)

Sessions will cover how to build a digital culture with insights from Kohl’s and The Media Kitchen; the rise of programmatic collectives with representatives from MailOnline and Salon Media Group; and the role of creativity in programmatic with Lenovo’s director of global digital marketing.

Learn more about the Rome summit here and the Nashville summit here.

https://digiday.com/?p=143450

More in Announcement

Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners

The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]

Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners 

This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global […]

Ancestry, Cécred and United Airlines are among the 2024 Greater Good Awards finalists

The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, […]