SapientRazorfish leads the third annual Digiday Signal Awards with three wins

sweInteractive agency and Publicis Groupe subsidiary SapientRazorfish leads the third annual Digiday Signal Awards with three wins: Best Interactive Content Platform for its “Conference Rock” conference call line; Best Mobile App Platform for its digital collaboration with Indonesian telecom company Telkomsel; and Best Video Marketing & Advertising Platform for Magic Window, a collaboration with Children’s Hospital Colorado to bring the outside world to hospitalized children via YouTube Live feeds.

The Digiday Signal Awards recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

Other winners include Spanish-language broadcast media company Univision, which won Best Influencer Marketing Platform for its Creator Network, and software giant Adobe, which won awards for Best Marketing Analytics/Attribution Platform and Best Content Marketing Platform.

This year’s winners will be honored alongside the Digiday Awards winners in a ceremony in New York City in November. See the full list of winners below.

Data

Best Audience Measurement Platform
iQ Media

Best Cloud Data Integration Platform
Dell Boomi – Boomi AtomSphere

Best Data Management Platform
ownerIQ – Transparent Second-Party Data Marketplace

Best Marketing Analytics/Attribution Platform
Adobe – Adobe Analytics

Best Marketing Dashboard Software
Amobee – Amobee Brand Intelligence

Best Mobile (& Web) Analytics Platform
Chartbeat – Chartbeat Publishing Platform

 

Content & Experience

Best CMS and Web Content Management Platform
CI&T – Coca-Cola Go! Platform

Best Content Marketing Platform
Adobe – Adobe Experience Manager

Best Testing & Personalization Platform
Chartbeat – Chartbeat Engaged Headline Testing

Best Email Marketing Platform
Epsilon – Agility Harmony

Best Interactive Content Platform
SapientRazorfish – Conference Rock

Best Marketing Automation Platform
Koddi

Best Mobile App Platform
SapientRazorfish and Telkomsel – Langit Musik

 

Commerce & Sales

Best Location-Based Platform
SweetIQ

Best Sales Automation Tools & Platform
Gong – Gong.io

Best E-Commerce Platform & Carts
PointSource – Soccer.com

Best Retail Technology
Quotient Technology Inc. – Quotient Retailer iQ

 

Advertising & Promotion

Best Video Marketing & Advertising Platform
SapientRazorfish and Children’s Hospital Colorado – Magic Window

Best Social Advertising Platform
Taptica

Best Native/Content Advertising Platform
Narrativ

Best Mobile Marketing Platform
Cheetah Ads

Best Display & Programmatic Advertising Platform
365 Connect

 

Social & Community

Best CRM Platform
Delivery Hero & Appboy

Best Social Media Marketing Platform
True Anthem

Best Influencer Marketing Platform
Univision Creator Network

https://digiday.com/?p=247898

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