Join us Oct. 15-17 in Phoenix to connect with top media buyers
Good content marketing takes full advantage of its medium or channel, and with the announcement that the deadline for submission to the Digiday Content Marketing Awards has been extended to Mar. 28, we thought we’d share a few examples of diverse, creative work that does just that.
Take a look at the pieces below. Then, if you’re feeling inspired, submit some of your own work to the awards.
Rapha’s video channels (Youtube and Vimeo)
By mastering a golden-hour aesthetic, Rapha communicates the serene loneliness of the long-distance cyclist through its video content in a way that draws the viewer in and would make any attempt at a hard sell particularly gauche. Oh the feels.
Rapha Gentlemen’s Race: Adelaide from RAPHA on Vimeo.
Jawbone’s infographics (Tumblr)
Points are always awarded for originality. Jawbone mixes whimsical design and interesting statistics gleaned from the habits of its UP wearable technology users to create UPXART, a series of infographics and more. It makes these available to share through Tumblr.
Budweiser’s Made in America Playlist (Spotify)
Launched to promote an event (Budweiser’s 2013 Made in America Festival), at least some of the powerhouse artists on this list, from Beyonce to Nine Inch Nails, are sure to appeal to everyone. While it can seem a bit too varied, Budweiser took on the branded playlist idea in a big way, and for that it’s worthy of recognition.
Whole Foods on Pinterest
In diversifying its Pinterest galleries and encouraging user submissions, Whole Foods leverages all aspects of its target audience’s lifestyle. Along with the usual food porn and recipes, it touches on important topics like reusability, “green” gardening and a healthy, natural body image.
More in Awards
Audible, Olly and Little Spoon are among the winners for the 2025 Greater Good Awards
This year’s Greater Good winners reflect a commitment to progress that extends beyond business goals. From advancing economic equity through resources and opportunities for marginalized communities to embedding sustainability at the heart of their strategies, the honorees are reshaping what corporate responsibility looks like. The work of those recognized this year also demonstrates how global […]
Babylist, Lush and Vox Creative are 2025 Greater Good Awards finalists
The 2025 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, their impact and, ultimately, those working toward the greater good. This year’s finalists are addressing urgent social needs through campaigns focused on people first. Initiatives are also mobilizing networks of partners and […]
Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners
This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization. The chosen campaigns stood out for using emotional storytelling to build authentic connections and for creating experiences that sparked anticipation around product launches. Global cultural relevance also played a defining role, with brands tailoring their strategies […]