Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Caraa, Mashable and R/GA are named Most Innovative at the 2017 Digiday Awards
Luxury fitness brand Caraa, media company Mashable and digital agency R/GA were honored for their innovations in media and marketing tonight at the Digiday Awards gala. The Digiday Awards, Digiday’s biggest awards program of the year, honor the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.
This year’s Most Innovative winners demonstrate the importance of charting new paths. Caraa makes bags priced around $400 that function as both gym bag and purse for the fashion-conscious, practical individual, using the same high-quality luxury materials as Chanel and Louis Vuitton. “Fashion is all about beauty and style, but not function. The modern woman is changing,” said Aaron Luo, co-founder and CEO of the brand.
Mashable’s pivot to video has paid off, according to the company, with the launch of vertical video format Mashable Reels, a growing Snapchat Discover presence and content partnership deals with National Geographic and Crackle resulting in a highly engaged audience for the publisher. “Mashable is nimble and flexible. We’re responsive to a changing market and it helps to have an incredibly creative team,” said Jessica Coen, executive editor of Mashable.
Digital agency R/GA has helped some of the world’s largest brands with their innovation ventures, including Walmart, Macy’s, Verizon and Bank of America. In the last 12 months, the IPG-owned agency has built separate business ventures around innovation consulting, new business incubators and architecture, allowing it to go head-to-head with competitive industries outside of the agency world.
View the full list of winners below. To learn about entering future Digiday awards programs, visit the awards website.
Most Innovative Brand
Caraa
Most Innovative Publisher
Mashable
Most Innovative Agency
R/GA
Best Creative
The Atlantic – “Question Your Answers”
Best Brand Platform
Chive Media Group – Chive TV
Best Branding B2B Campaign
All Boats Rise and Michelson Found Animals Foundation – “Found Animals Conference Campaign”
Best Branding Consumer Campaign
Ally Financial – “Lucky Penny”
Best Direct Response Campaign
Domino’s – “Domino’s Wedding Registry”
Best Use of Mobile
Ansible and Kia – “The Virtual Kia Showroom”
Best Product Launch
Electus, Hudsun, Mattel, ABC, Toys R Us – “The Toy Box”
Best Publishing Platform
Hyfn – Hyfn8
Best Use of Social
R/GA and Nike – #MambaDay
Best Social Good Campaign
The Martin Agency – “The World’s Biggest Asshole”
Visionary Award – Sponsored by GumGum
Refinery29
Best Creative Collaboration – Sponsored by Hightail
Twitch and partners Wieden+Kennedy, Procter & Gamble, MediaMonks –”Old Spice Kraken”
People-Based Marketing Pioneer – Sponsored by LiveRamp
Target – Target Guest Access
More in Awards
Adidas and Gamefam, Poppi and Walmart Connect are winners for the 2026 Digiday Awards
The 2026 Digiday Awards winners reflect a media and marketing landscape in which cultural relevance, audience participation and measurable business impact increasingly go hand in hand. From immersive digital experiences to campaigns that turned social media conversations into product launches, this year’s honorees demonstrate how brands are finding new ways to earn attention. Their work […]
Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels and turning creative investments into measurable results. These nominees represent a media landscape where effective storytelling must balance experimentation with […]
PolyAI, Taboola, Contentful and Docusign are 2026 Digiday Technology Awards winners
This year’s Digiday Technology Awards honor the companies embracing AI and automation tools to enhance personalized experiences, enable precise targeting and drive performance across platforms and channels. Winners are also integrating advanced e-commerce technologies and focusing on integrated measurement and analytics solutions that unveil deeper performance tracking. In the Best AI Tool category, PolyAI — […]