Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners

For instance, in the new Best Content Creation Platform category, winner Adobe put AI at the forefront of its new Express app, which is designed to make it easy for users of all skill levels to produce standout social media posts, videos and more. The platform is equipped with templates and tools, along with commercially safe generative AI features powered by Adobe Firefly, allowing creators to produce content with confidence. Adobe Express has already rapidly expanded its capabilities, including the integration of Adobe Firefly into the mobile app, and offering enhanced generative AI and editing features for faster on-the-go content creation.

In the Best Marketing Automation Platform category, Soundcloud claimed the winner’s spot after transitioning to MoEngage, a customer engagement platform, to overcome data management challenges and enhance user engagement. Faced with a vast repository of more than 600 million emails and previous limitations, the music streaming service aimed to differentiate between active and inactive users and derive actionable insights. The goal was to refine communication strategies and optimize engagement through a scalable and innovative platform. The integration of MoEngage with Hightouch and BigQuery streamlined SoundCloud’s operations, while enhanced data analysis and segmentation led to a 15% increase in user engagement.

Disney Advertising and Spectrum Reach both earned wins in the Best Data Team category. Disney Advertising’s data and measurement science team has long been making moves across the wider advertising industry, covering Disney’s portfolio of linear, streaming, digital and social properties. For more than a decade, the team has delivered future-forward solutions that solve critical needs for marketers — including Disney’s clean room technology and BridgeID — amid a changing data landscape where persistent identity and first-party insights continue to outperform third-party cookies.

Meanwhile, the data team at Spectrum Reach has supported the organization in creating scalable advertising and marketing services driven by aggregated and de-identified data insights. The team upgraded Spectrum Reach’s technology infrastructure to facilitate unified sales and enhance automation, while refining forecasting and campaign optimization across all platforms and inventory. These enhancements have orchestrated interoperability among key data partners and showcased the company’s expertise in navigating complex data ecosystems.

Explore all the 2024 Digiday Technology Awards winners below — including a quick rundown of the campaigns and insights into why they won and what marketing teams can learn from them. Download the complete guide here.

Best Affiliate Marketing Platform

• Homage reaches nearly 5X partnerships ROI with impact.com

Best AI Platform – NEW

• Vermillio: Unlocking IP’s Potential with Generative AI

Best AI Tool

• Sendbird AI Chatbot for Redfin

Best AR/VR Tool – NEW

• SailGP LiveLineFX

Best Attribution Tool

• Branch

Best Automation Tools and/or Platform

• Flight Control by Clinch + GenAI

Best Buy-Side Programmatic Platform

• Yahoo DSP Transforms Media Strategy for Inspire Brands

Best Content Creation Platform – NEW

• Adobe Express

Best Content Management System

• The Blast Gets Lightning Loadtime For Less Cost with Fabrik

Best Content Marketing Platform

• pharosIQ: Signals that matter, leads that convert.

Best Cookieless Identification Technology

• Dstillery’s ID-free® Targeting Technology

Best CRM Platform

• Forbes Blockchain-Enabled CRM

Best Customer Data Platform

• seID, Good Apple

Best Data Lead

• Hope Barrett Leads Soundcloud’s 200+ Campaign Migration

Best Data Management Platform

• MyCode Boosts Total Data Revenue by 372% with Audigent’s DMP

Best Data Team

• Disney Advertising Data and Measurement Science Team
• Spectrum Reach

Best E-Commerce Technology

• Zoovu powers Microsoft retailers with AI product discovery

Best Esports/Gaming Ad Technology

• Overwolf Ads

Best In-Store Technology

• CoolerX + Ben & Jerry’s – Driving Incremental Sales & ROAS

Best Influencer Marketing Platform

• Influencity

Best Location Data Platform

• Simpli.fi & CGR Drive Krispy Kreme In-Store Foot Traffic

Best Marketing Analytics Platform

• CHEQ Analytics

Best Marketing Automation Platform

• SoundCloud Migrates 200+ Campaigns to MoEngage 12 Weeks

Best Measurement Solution

• Vision Insights

Best Mobile Marketing Platform

• InMarket x Bayer: “Health for All”

Best Monetization Platform for Publishers

• LiveIntent Finds Hidden Gold for Daily Voice

Best Native Advertising Platform

• Taboola’s New AI Offering Drives ROI for Hyundai & INNOCEAN

Best Partner Clean Room

• PulsePoint – An Integrated Health Marketing Platform

Best Personalization & A/B Testing Platform

• LIFULL’s Experimentation Culture Shift with Amplitude

Best Sell-Side Programmatic Platform

• EX․CO – The Publisher Video Platform

Best Social Marketing Platform

• Brandwatch

Best Subscription Platform

• HOGS+

Best Sustainable Platform

• Adform Changes the Game for Hartwall’s Sustainable Ads

Best Video Management Platform

• Kaltura’s Video Management Platform

Founder of the Year

• Harry Kargman, CEO of Kargo
• Matt Wasserlauf, CEO/Co-founder of Blockboard

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