Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners
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This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels.
Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations. Together, these tactics are allowing companies to deliver enhanced customer experiences and drive efficiency in marketing and sales operations.
For instance, in the new Best Content Creation Platform category, winner Adobe put AI at the forefront of its new Express app, which is designed to make it easy for users of all skill levels to produce standout social media posts, videos and more. The platform is equipped with templates and tools, along with commercially safe generative AI features powered by Adobe Firefly, allowing creators to produce content with confidence. Adobe Express has already rapidly expanded its capabilities, including the integration of Adobe Firefly into the mobile app, and offering enhanced generative AI and editing features for faster on-the-go content creation.
In the Best Marketing Automation Platform category, Soundcloud claimed the winner’s spot after transitioning to MoEngage, a customer engagement platform, to overcome data management challenges and enhance user engagement. Faced with a vast repository of more than 600 million emails and previous limitations, the music streaming service aimed to differentiate between active and inactive users and derive actionable insights. The goal was to refine communication strategies and optimize engagement through a scalable and innovative platform. The integration of MoEngage with Hightouch and BigQuery streamlined SoundCloud’s operations, while enhanced data analysis and segmentation led to a 15% increase in user engagement.
Disney Advertising and Spectrum Reach both earned wins in the Best Data Team category. Disney Advertising’s data and measurement science team has long been making moves across the wider advertising industry, covering Disney’s portfolio of linear, streaming, digital and social properties. For more than a decade, the team has delivered future-forward solutions that solve critical needs for marketers — including Disney’s clean room technology and BridgeID — amid a changing data landscape where persistent identity and first-party insights continue to outperform third-party cookies.
Meanwhile, the data team at Spectrum Reach has supported the organization in creating scalable advertising and marketing services driven by aggregated and de-identified data insights. The team upgraded Spectrum Reach’s technology infrastructure to facilitate unified sales and enhance automation, while refining forecasting and campaign optimization across all platforms and inventory. These enhancements have orchestrated interoperability among key data partners and showcased the company’s expertise in navigating complex data ecosystems.
Full 2024 Digiday Technology Awards winners list below:
Best Affiliate Marketing Platform
- Homage reaches nearly 5X partnerships ROI with impact.com
Best AI Platform – NEW
- Vermillio: Unlocking IP’s Potential with Generative AI
Best AI Tool
- Sendbird AI Chatbot for Redfin
Best AR/VR Tool – NEW
- LiveLineFX
Best Attribution Tool
- Branch
Best Automation Tools and/or Platform
- Flight Control by Clinch + GenAI
Best Buy-Side Programmatic Platform
- Yahoo DSP Transforms Media Strategy for Inspire Brands
Best Content Creation Platform – NEW
- Adobe Express
Best Content Management System
- The Blast Gets Lightning Loadtime For Less Cost with Fabrik
Best Content Marketing Platform
- pharosIQ: Signals that matter, leads that convert.
Best Cookieless Identification Technology
- Dstillery’s ID-free® Targeting Technology
Best CRM Platform
- Forbes Blockchain-Enabled CRM
Best Customer Data Platform
- seID, Good Apple
Best Data Lead
- Hope Barrett Leads Soundcloud’s 200+ Campaign Migration
Best Data Management Platform
- MyCode Boosts Total Data Revenue by 372% with Audigent’s DMP
Best Data Team
- Disney Advertising Data and Measurement Science Team
- Spectrum Reach
Best E-Commerce Technology
- Zoovu powers Microsoft retailers with AI product discovery
Best Esports/Gaming Ad Technology
- Overwolf Ads
Best In-Store Technology
- CoolerX + Ben & Jerry’s – Driving Incremental Sales & ROAS
Best Influencer Marketing Platform
- Influencity
Best Location Data Platform
- Simpli.fi & CGR Drive Krispy Kreme In-Store Foot Traffic
Best Marketing Analytics Platform
- CHEQ Analytics
Best Marketing Automation Platform
- SoundCloud Migrates 200+ Campaigns to MoEngage 12 Weeks
Best Measurement Solution
- Vision Insights
Best Mobile Marketing Platform
- InMarket x Bayer: “Health for All”
Best Monetization Platform for Publishers
- LiveIntent Finds Hidden Gold for Daily Voice
Best Native Advertising Platform
- Taboola’s New AI Offering Drives ROI for Hyundai & INNOCEAN
Best Partner Clean Room
- PulsePoint – An Integrated Health Marketing Platform
Best Personalization & A/B Testing Platform
- LIFULL’s Experimentation Culture Shift with Amplitude
Best Sell-Side Programmatic Platform
- EX․CO – The Publisher Video Platform
Best Social Marketing Platform
- Brandwatch
Best Subscription Platform
- HOGS+
Best Sustainable Platform
- Adform Changes the Game for Hartwall’s Sustainable Ads
Best Video Management Platform
- Kaltura’s Video Management Platform
Founder of the Year
- Harry Kargman, CEO of Kargo
- Matt Wasserlauf – Leading the Programmatic Reset
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