The Digiday Awards are once again pleased to celebrate brands, agencies and platforms as the world transitions out of one the darkest moments in recent history. Our honorees, including Ally Financial, M&C Saatchi Group and Comedy Central, were able to not only successfully pivot and innovate, but found the common thread of empathy and decency that would resonate with consumers.
Ally Financial: Ally Financial was able to leverage gamification and AR to bring the Monopoly experience to life, complete with squares and game pieces. Banking isn’t always fun, but the famous board game is, and the campaign brought consumers back to simpler times, less fraught, and emphasized teamwork and fun.
M&C Saatchi Group: M&C Saatchi was delivered a triple-whammy in 2020—travel, sports and entertainment all took a nosedive. Forced to get creative, the agency came up with a way to get consumers thinking about travel while steering clear of the new onslaught of restrictions and regulations that surround it. With the launch of the Promote Iceland campaign, M&C Saatchi was able to offer a glimmer of hope where there was hardly any to be found.
On the sports and entertainment side, M&C Saatchi partnered with Heineken to deliver a virtual concert and sports-match experience, letting fans around the world know that they’re not alone and that the rhythms of the sports season will survive.
Comedy Central: Comedy Central certainly didn’t have to break a sweat last year — its brand recognition game is already top-notch, and more people are turning to lighthearted content in times of crisis. But they decided to get creative anyway, announcing their new show ‘Awkwafina is Nora from Queens’ on the New York subway’s iconic 7-line, which passes through Queens’ main artery from Astoria to Flushing. Incorporating itself into New Yorkers’ morning commutes was a surprisingly intimate move, and helped Nora seem more like your (sometimes) friendly New York neighbor, as opposed to yet another celebrity clamoring for headspace.
Explore all the winners of the 2020 Digiday Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.
Coca-Cola, Edelman and Tropicana are winners of the 2022 Digiday Awards
The 2022 Digiday Awards winners illustrated how companies are navigating innovative technologies and taking a stand for inclusivity. Many of this year’s entrants and subsequent winners are also partnering with charities on large-scale initiatives and experimenting with new tactics for Gen Z. Inclusivity was at the heart of why the judges, for example, recognized Havas […]
Aveda, OLAY, Nike and Ally are finalists for this year’s Greater Good Awards
For many brands in this year’s Greater Good Awards shortlist, making a positive impact on their local communities — whether through internal or consumer-facing initiatives — is highly evident as a top priority. The throughling: companies are increasingly using their platforms to communicate the importance of sustainability, wellbeing and equality. In one example, cosmetics company […]
Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners
The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and subsequent winners. For example, Commerce Layer is among the judges’ picks, winning […]
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros. Discovery received a nomination for Best Use of […]
Teads, Edelman, VICE Media Group and Imagination are among this year’s Digiday Awards finalists
Innovation and inclusivity emerged as significant themes in this year’s Digiday Awards shortlist. With a cookieless environment on the horizon, companies are experimenting with new ways to interact with their customers as well as serve communities often left behind. Teads received a nomination for Most Innovative Technology Platform. The company enables brands to connect directly […]