Ally Financial, M&C Saatchi Group and Comedy Central are Digiday Awards winners

digiday awards

The Digiday Awards are once again pleased to celebrate brands, agencies and platforms as the world transitions out of one the darkest moments in recent history. Our honorees, including Ally Financial, M&C Saatchi Group and Comedy Central, were able to not only successfully pivot and innovate, but found the common thread of empathy and decency that would resonate with consumers.

Winners include:

Ally Financial: Ally Financial was able to leverage gamification and AR to bring the Monopoly experience to life, complete with squares and game pieces. Banking isn’t always fun, but the famous board game is, and the campaign brought consumers back to simpler times, less fraught, and emphasized teamwork and fun.

M&C Saatchi Group: M&C Saatchi was delivered a triple-whammy in 2020—travel, sports and entertainment all took a nosedive. Forced to get creative, the agency came up with a way to get consumers thinking about travel while steering clear of the new onslaught of restrictions and regulations that surround it. With the launch of the Promote Iceland campaign, M&C Saatchi was able to offer a glimmer of hope where there was hardly any to be found.

On the sports and entertainment side, M&C Saatchi partnered with Heineken to deliver a virtual concert and sports-match experience, letting fans around the world know that they’re not alone and that the rhythms of the sports season will survive.

Comedy Central: Comedy Central certainly didn’t have to break a sweat last year — its brand recognition game is already top-notch, and more people are turning to lighthearted content in times of crisis. But they decided to get creative anyway, announcing their new show ‘Awkwafina is Nora from Queens’ on the New York subway’s iconic 7-line, which passes through Queens’ main artery from Astoria to Flushing. Incorporating itself into New Yorkers’ morning commutes was a surprisingly intimate move, and helped Nora seem more like your (sometimes) friendly New York neighbor, as opposed to yet another celebrity clamoring for headspace.

Explore all the winners of the 2020 Digiday Awards below. You’ll find a quick rundown of the campaigns, along with insights into why they won and what we can learn from them. You can also download the full guide here.

Image description –

More in Announcement

PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners

This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]

Ring, Party City, 22squared, GSD&M, Pizza Hut, Carhartt, January Digital and Movers + Shakers are 2024 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners found success with data-driven, personalized and inclusive campaigns across the dynamic media landscape. Agencies and brands are increasingly leveraging emerging technologies and influencer partnerships to amplify brand messaging, engage target audiences and drive impactful results.  In the new Best Use of AI category, home security leader […]

Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

The Digiday Media Buying and Planning Awards recognize the most successful companies, campaigns and technologies in the modern media landscape. This year’s finalists focused on data-driven decision-making, innovation and technology, client collaboration and partnerships, and — perhaps most importantly — adaptability and agility.  A standout for one of several new categories this year — Best […]