The Digiday Agency Summit: Hacking Advertising
The 2014 Digiday Agency Summit, held Feb. 19-21, at La Quinta Resort & Club in Palm Springs, Calif., will discuss the power of stories worth sharing, the true meaning of real-time marketing, how brands can hijack the spotlight using social and why agencies should act like VCs.
The summit will feature case studies from agencies like SapientNitro, EVB and RPA on work with brands like Digiorno, Intuit, Audi and others. Confirmed speakers include:
• Mike Margolin, vp & interactive marketing director for RPA, on hacking the media ecosystem across all channels and presenting an Intuit case study
• Valerie Carlson, executive creative director for SapientNitro, on the lack of female creatives in advertising
• Steve Babcock, executive creative director of EVB, on the power of socially minded campaigns
• Joseph Assad, COO of PMK*BNC, with an Audi case study on how to pull off a content campaign without a media budget
The Digiday Agency Summit will gather the brands, agencies and technology leaders who are at the forefront of exploring and implementing cutting-edge marketing tactics. Digiday Summits are known for their rapid-fire sessions (20 minutes or shorter) and commitment to speaking frankly about pressing industry issues. This honest dialogue continues during afternoon activities and evening networking events where speakers and attendees mingle.
Join us in Palm Springs to get the stories behind well-known campaigns from the most successful marketers in advertising. We hope to see you there.
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