Lock in a year of Digiday+ for 35% less. Ends May 29.
George Lois on Donald Trump: ‘He’s anti-semitic. He’s a racist. He’s a thief.’
Legendary art director George Lois has worked on his share of political campaigns like Bobby Kennedy’s senate race and mayor Ed Koch’s re-election. Lois also designed several iconic political covers for Esquire. He’s even worked for Donald Trump, decades earlier before Trump entered the presidential race.
“I know him well. Believe me, I know him well,” said Lois whose agency Lois Pitts Gershon was tapped to create ads for Trump’s Atlantic City casinos during the 1980s. Lois worked for Trump for six months before dropping the contract.
“When we tried to get money out of him for what we did, he said, ‘We’ll give you 20 cents on the dollar.’ That’s a bad guy,” said Lois.
Watch to hear the full story and to find out if Lois would change Trump’s campaign message.
More in Marketing
OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in […]
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.