Report: StoryTech’s Top Trends from CES 2016

Digiday partnered with StoryTech to analyze what they saw come out of the three days of CES 2016.

In this report, you will learn how the following trends will affect the evolution of content and content creation for brands and agencies:

  • “Beyond the Browser” – Software and apps are eating the world, making the web browser a barrier to discovery.
  • Winning the micro moments: fragmented interactions like texts and tweets are the new normal
  • Vertical technology scales up: Food, automotive and entertainment will experience technological shifts in the coming years as well.
  • Plus The Great Shakeout of 2016: what trends were hyped and how did they live up to expectations – or not?

Download the full trend report now.

downloadbutton_generic

https://digiday.com/?p=158331

More from Digiday

Earnings from social and search players signal that AI will be a long-play investment

Giants like Google, Meta and Microsoft say investors and advertisers might have to wait longer for AI to generate a better return on investment.

beach

Camila Cabello es la nueva imagen de BACARDí, la estrategia de marketing de la marca es una explosión del Caribe

Suscríbete al newsletter de Digiday en Español aquí para recibir las últimas noticias sobre el sector de marcas y la industria del marketing. La cantante cubana Camila Cabello compartió con sus más de 65 millones de seguidores en Instagram el video del comercial de su nueva asociación con BACARDí, en el clip de 30 segundos […]

Why some publishers aren’t ready to monetize generative AI chatbots with ads yet

Monetization of generative AI chatbot experiences is slow going. Some publishing execs said they’re not ready to add advertising to these products until they scale or can build a subscription model first.