Burberry is partnering with Pinterest to launch the platform’s first customized beauty board offering.
Using Pinterest’s application program interface, the luxury brand is creating boards with suggested products and makeup tips for users. The collaboration is part of an effort by Burberry to promote its new mascara line and is an extension of the company’s continued focus on digital. Users are asked to indicate their makeup preferences via a Burberry-sponsored questionnaire and then log in separately to their Pinterest account to discover their personalized board, where they can click directly on pins to make purchases on Sephora.com.
To read the rest of this story, please visit Glossy.
More in Media
Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.
Podcast companies turn to live events to capture growing advertiser spend
The surge in the number of live podcast events in 2025 reflects a broader shift: advertisers are betting bigger on podcasts — not just as an audio channel but as a full-fledged creator economy play.
Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers
After years of miserably watching their content get ransacked for free by millions of unidentified AI bot crawlers, publishers were finally thrown a viable lifeline.