The Digiday guide to what’s in & out in 2016

The end of the year means looking back and looking ahead. We’ve searched high and wide to come up with what we think is in and what’s heading out in 2016. Let us know what you think we missed — and what we got wrong.

in-out2016v2

https://digiday.com/?p=152697

More in Media

Publishers refine Reddit strategies to tap into targeted referral traffic

While the traffic Reddit is sending to publishers’ sites is still very small, it’s growing for some news publishers.

The Shorts play: YouTube steps up creator monetization

YouTube Shorts monetization has been a challenge for creators, pushing YouTube to create more sponsorship opportunities for Shorts creators.

Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base

The idea is to change peoples’ minds about what the latest DOOH activations can accomplish, and to distance OOH from other legacy media.