‘A slow-moving wave’: Why cardless ATMs haven’t taken off in the US
As mobile banking and digital wallets become more common, smartphones will increasingly be the key to unlocking cash on the go.
Wells Fargo’s cardless ATM launch this week across the U.S. is the latest example of how banks are touting the technology as the next big thing in consumer banking. The sales pitch notes that they save time, and since no card enters the machine, it’s harder for a fraudster to steal the card details. Major U.S. Banks are investing heavily in the technology. But unlike some parts of the world, analysts say the U.S. market is still years away from mass adoption as technology and local consumer habits evolve.
Read the full story on tearsheet.co
More in Marketing
Future of Marketing Briefing: CMOs are still haunted by hard questions about value of ad creative
While interest in AI-enabled media and creative effectiveness measurement is rising, 49% of senior marketers say they can’t back up their ad creative with hard data.
Nike versus Adidas: who’s winning the World Cup’s brand head to head?
Both Adidas and Nike are gunning to dominate the World Cup. We examine campaign performance data to see who’s out in front.
Cannes Briefing: Creativity is moving beyond the agency model
For the first time, a growing number of CMOs are thinking about creative more broadly than creative agencies.