Save 35% on an annual Digiday+ membership.
The fashion show production process, which traditionally happens by way of email chains, Microsoft Office, in-person meetings and printouts of Powerpoint decks, is transitioning to the digital world — albeit slowly.
At LDJ Productions, a fashion production agency that worked with eight designers on their fall 2017 shows, the team has used tools like Trello and Slack to put together resources leading up to the show date for the past two fashion week seasons.
More in Marketing
‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species
AI has quietly automated large swathes of how ads are bought, from walled garden auctions to the programmatic pipes that fund the open web.
Target has alienated Black-owned brands, founders say, as some startups vanish from its shelves
Black founders Modern Retail spoke with said they found Target to be a frustrating wholesale partner.
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.