Last chance to save

Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24

REGISTER

Why everyone wants a piece of the Supreme pie

Brands can’t seem to stop cashing in on Supreme’s success, and Louis Vuitton is the latest retailer hoping to ride the cult brand’s wave.

The storied luxury brand debuted a joint collaboration with Supreme during its men’s runway show in Paris on Thursday, becoming the first high-end designer to partner with the buzzy streetwear brand. The partnership includes a collection of co-branded apparel, accessories and shoes, and builds upon the robust roster of brands Supreme has teamed up with over the years. To read the rest of this story, please visit Glossy.

More in Marketing

Retailers turn to digital rebates as alcohol sales slump

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement.

Advertisers aren’t happy about picking up Meta’s European tax tab

As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday.