Move over Facebook, ‘Fast and Furious’ has carjacked the #f8 hashtag

So a little bit of trolling can be expected.

The eighth movie in the “Fast and Furious” series is set to open next year, and the franchise is using the #f8 hashtag to get some buzz going about the film. (It announced Monday that Scott Eastwood would be joining the cast of the movie.)

It’s working: Search for the #f8 hashtag on Twitter and, except for a single story about the Facebook conference, the top hits are photos of Eastwood and a tweet from the “Fast and Furious” featuring a photo of Eastwood with the hashtag prominently displayed (1,700 retweets and counting).

The movie has been using the #f8 hashtag on and off since it announced Charlize Theron would be in the film on April 8. (Before that, they used variations like #Fast8 and #FF8.)

Kurt Russell’s Mr. Nobody has a new protégé. Welcome @ScottEastwood to the Fast family. 4.14.17. #F8 pic.twitter.com/HsYxrKnS5E

— Fast & Furious (@FastFurious) April 11, 2016

According to Brandwatch, the #f8 hashtag has been used 1,300 times so far in the last month. There were spikes: The first was when the Theron casting was announced, while the second was the Eastwood announcement. Now, over the next few days, expect the Facebook conference tweets to take over: About 500 of the total 1,300 tweets using the hashtag include a reference to the movie, said Brandwatch analyst Kellan Terry. 

People are noticing:

I love how the Fast & Furious franchise has also chosen the #F8 hashtag while Facebook’s developer conference is on. https://t.co/Bir9FDLyC9

— Olivia Solon (@oliviasolon) April 12, 2016

Searching the #F8 hashtag for details on the new #Facebook announcements and @FastFurious news just keeps showing up. -_-

— Laura Rafferty (@LooRaff) April 12, 2016

There might be some overlap between people still watching the “Fast” movies and those glued to techie announcements from Facebook, so this is probably a win.