Lingerie Brand Crusades Against Nudity

Breaking news: There is no shortage of naked bodies on the Internet. According to one report, 30 percent of all data transferred across the Internet is porn.

Enter lingerie brand Blush. The Berlin-based company is on a mission to cover up some of the Web’s more titillating bits – and it wants your help.

To promote its swimwear line, Blush – with the help of agency Glow in Berlin – has created a special online app  called De-Nudelizer that helps restore some propriety to the Internet. With it, users can upload any nudie pics they’ve found on online travels and then add one of eight Blush bathing suit designs to cover up any indecency.

The app is pretty lo-fi, which is perhaps meant to be a play on low-budget porn site designs – much in the same way the the Ikea fan site dedicated to “Hot Malms” was. Simply drag the bathing suit over the naked bits of your preferred pic and then scale the bathing suit until it covers the exposed parts.

One wee glitch, though: the bathing suit images are so small that they end up being grainy and pixelated if the subject in question has a particularly heaving bosom. So proceed with caution. Your mileage may vary.

Screen Shot 2013-07-29 at 2.14.55 PM

Perhaps not the best way to show off a swimwear line, but certainly entertaining.

https://digiday.com/?p=44708

More in Marketing

Digiday+ Research: Influencers see more Instagram engagement with still images than Reels

When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.

Why former esports and digital media execs are forming a talent and content company to simplify the digital entertainment business

In recent years, talent management and content production have been two of esports organizations’ most successful revenue streams. Fixated is similarly producing original content and using it to connect gaming creators with sponsors, but without the additional overhead costs that come with having to manage teams of competitive gamers.

CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape

Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.