How four retailers hurt by tech are now embracing digital

Over the past few years, retailers have faced their fair share of struggles. As more and more shoppers mine the web and their devices for deals instead of actual store fronts, longstanding brick-and-mortar brands have scrambled to keep up with the shift. Not everyone survived 2016 (RIP Sports Authority), but many struggling retailers have turned to digital and tech innovation in an attempt to spin their comebacks. Mobile payments, omnichannel investments and chatbots are just some technological efforts that retailers including Sears, Staples, J.C. Penney and Nordstrom are investing in.