Forever 21 pulls young boys’ shirts lashed as sexist

forever 21 models
One of the questionable shirts.

Forever 21 has once again ignited outrage on the internet because of its questionable T-shirt designs.

Some people online are slamming the fast fashion brand for its line young boy graphic T-shirts that are perpetuating native gender stereotypes for phrases like “Ladies Man,” “Chicks Are All Over Me,” and “Sorry Ladies, I Only Date Models.”

The shirts, which sold for $11, stirred up a wave of negative reaction partly sparked by a Yahoo Style piece from yesterday that discovered the shirts. The writer asked the opinion of parenting author Christia Spears Brown calling the clothes “completely inappropriate for companies to sell those shirts to young boys.”

That followed a few responses on Twitter also slamming the shirts:

Forever 21 yanked the shirts from its websites last night, issuing this statement: “With regards to the t-shirts in question, after receiving feedback we have taken immediate action to have them removed from our website. We sincerely apologize to anyone who was offended by the products.”

The company regularly runs afoul of shoppers over its problematic clothing. In March, it apologized for selling a shirt that some said joked about rape then again in late June for selling a line of clothing that closely resembled Kanye West’s Life of Pablo clothing line.

https://digiday.com/?p=188393

More in Marketing

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

The DOJ makes closing arguments in Google Search antitrust trial

Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments.

With the introduction of video ads and e-commerce, Roblox looks to attain platform status

Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.