Join us Sept. 14-16 in Miami to connect with top publishing leaders
“Real-time marketing” is all the rage, to an unfortunate degree in some instances. But a few brands are actually doing a decent job of making themselves relevant in the lead-up to Halloween. As always, this type of content will have some users rolling their eyes, but others seem genuinely entertained by it.
Here are a few of the brand tweets getting some well-deserved buzz this afternoon:
Oreo
Oreo has been hitting Twitter hard today, posting Vine video reenactments of famous horror movie moments starring its famous round cookies. This scene from “The Exorcist” was causing buzz early this afternoon, alongside others it posted this week (most notably this “Shining” spoof).
Tide
Like Oreo, Tide has been posting Vine homages to movies, featuring its iconic orange bottles as characters. This morning it borrowed a scene from “The Shining,” a popular choice this week, and invited fellow P&G brand Downy to come play with it “forever and ever and ever…”
Downy
Downy responded in kind, reenacting the famous “Here’s Johnny!” scene with a bottle of its product instead of Jack Nicholson’s head.
FedEx
Meanwhile, shipping company FedEx wanted to ensure Twitter users that it has their zombie apocalypse survival kit ready to ship.
More in Marketing
Creators are moving into brands’ AI search playbooks
As brands race to show up in AI-generated answers, creators are becoming part of the strategy.
Target plans to lower prices after receiving almost $1 billion in tariff refunds
Tariff refunds were a massive tailwind for Target last quarter that could help it continue to lower prices.
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.