Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The country is still in shock and mourning over last week’s Sandy Hook Elementary School shooting. Some companies and brands opted to send their condolences; others chose the sensible route of just staying quiet.
You would think by now that brands would understand how social media works and that brand would understand a certain necessary level of human decency and respect in the wake of disasters and tragedies. But no. Apparently these are things that some brands still need to work on.
Here are some examples embarrassing, distasteful and completely inappropriate brand responses to the Sandy Hook massacre.
Mutual of Omaha: Probably not the best time to be reminding people about purchasing life insurance for their families. 
(Image via @ianfitzpatrick)
Kmart: Hopefully this was a dumb copy and paste error and a lack of proof reading. Either way it’s bad and another reason why brands should just keep quiet and let people mourn in peace. 
(Image via @blagica)
NRA: It’s one thing to be respectfully quiet and it’s another to shut down your social media presence in order to hide. The usually vocal NRA has gone cowardly silent on social media in the wake of the Sandy Hook shooting. It has taken down its Facebook page and the last tweet on it’s Twitter account on Dec. 14 was about its holiday giveaway. 
(Image via @nra)
More in Marketing
Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals
Walmart Connect is using lift studies to prove ad performance directly to brands ahead of the holidays, signaling a tighter race with Amazon.
Target’s holiday push stresses affordability, exclusives and an AI assistant
Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app.
Indie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power with negotiating leverage
Indie agencies say DSP giants block direct seats and fee relief despite spend commitments.