360i is leading the finalist nominations for the 2015 Digiday Content Marketing Awards, which honor the best content creation that connects brands with audiences.
360i is nominated for three awards: Best Content Marketing Agency; Best Use of Twitter for Hashtag Raids, its Twitter campaign for HISTORY’s “Vikings”; and Best New Product or Publication Launch for “Feel the Feelings,” its campaign to launch Oreo’s new line of red velvet-flavored Oreos, just in time for Valentine’s Day.
Other finalists with multiple nominations include Oracle, which is nominated for “Cooking Up Leads” and its “CMOs Face a Major Dilemma” infographic, alongside UrbanDaddy for UrbanDaddy Media and for “Private Exchange”, its work for Cadillac.
In all, 64 finalists have been selected across a dozen categories. Other finalists include Dutch airline KLM, Refinery29, Chobani and The Knot.
Selected by a diverse panel of judges hailing from brands, agencies and publishers, the winners will be announced on May 28 at the Digiday Content Marketing Awards Gala at the Highline Ballroom.
Check out the entire list of finalists below, including links to their work.
Best Branded Content Site/Best Brand Blog
Best Branded Content Series
Best Brand Digital Magazine
Best Brand Newsroom
Best Content Marketing Tech Platform
Best Content Marketing Agency
Best Use of Twitter
Best Brand Vine
Best Use of Video Content
Best Brand Instagram
Best Brand Facebook
Best Branded Email Content/Campaign
Oracle: “Cooking Up Leads”
Bluewolf: “State of Salesforce” Global Review 2014-2015
Best Use of Pinterest
Most Innovative Use of New Social Platforms (not Facebook, Twitter, YouTube, Instagram)
Best Mobile Content Site
BeBEAUTIFUL – Democratizing beauty for millions of women in India | Jack in the Box Worldwide
Ken Burns iPad App
TBS, Cougar Town and Target’s Integrated Shoppable Promotion
Best New Product or Publication Launch
Mountain Dew- Summer of Baja
Most Innovative or Creative Use of Content
Atlantic Re:think and Porsche: Art of the Thrill
Publicis Kaplan Thaler and Citi Double Cash Card Launch
Best Agency/Client Collaboration
UrbanDaddy and Cadillac for Private Exchange
Best Use of Content Repurposing
AOL Platforms’ 2015 Predictions
Best Use of Native Advertising/Sponsored Content
Best Print to Digital Content Integration
There’s also the Best in Show award, which is chosen by Digiday’s editorial team and will be announced at the gala. Tickets to the gala, taking place on May 28 at the Highline Ballroom, are already on sale, so snap them up today.