Grapeshot and Saatchi & Saatchi LA dominate with two wins each at the Signal Awards
Grapeshot and Saatchi & Saatchi LA took home two awards each at the first-ever Signal Awards reception in New York City, recognizing and honoring the technology companies setting the standards in an ever-changing industry.
Attendees from across the tech Lumascape gathered at 230 FIFTH Rooftop Bar on the west side to find out whether they had won a Signal Award.
Despite the daunting number of categories, the evening moved at a fast clip. Brian Braiker, Digiday’s executive editor, kicked off the proceedings. Additional presenters included Sahil Patel, Digiday’s video reporter, Maggie Gales, evp, brand partnerships, Barnes & Noble; Jill Weinstein, senior director, brand partnerships, PopSugar; and Nathan Coyle, evp, business development, Refinery29.
“Does anyone know any ad tech jokes? I don’t,” confessed Brian Braiker. But he certainly tried, telling a joke Tweeted at him from LiveIntent: “Why did the DSP and the SSP try to remain just friends? They didn’t want things to become bidder between them.”
The first category up for honors was Advertising Technology, a subset of tech that aims to better serve ads to users across platforms. 33Across won Best Ad-Serving Platform; inPowered won Best Content Recommendation/Amplification Solution; CPXi took home Best Creative Optimization solution for its AdReady technology, and advertising agency Saatchi & Saatchi LA won Best Creative Platform for its Toyota Camry Facebook campaign. xAd won Best Advertising Platform/Location-Based App for xAd Blueprints, a location-based technology that geo-fences the locations of 12 million brick-and-mortar stores in the United States. The next winner was Nativo, which won Best In-Feed Advertising Platform. AdTheorent won Best RTB Platform + Supply-Side Platform. Rise Interactive was up next, winning Best Search Advertising Platform for its FeedPro technology. Saatchi & Saatchi LA won its second award of the night for Best Social Advertising Networks Campaign for its Toyota 4Runner Facebook campaign.
Next up was the Content & Publishing category, with three finalists. Pixlee won Best Content Curation Platform; Snaps won for Best Mobile Content; and Grapeshot won Best Publisher Tool.
Following Content & Publishing, attention turned to Marketing Technology. Marketing technology aims to facilitate the marketing process itself by automating certain activities. Grapeshot got its second win of the night with Best Attribution Solution for Keyword Signal. Salesforce won Best Cloud Platform for Salesforce Marketing Cloud, and Contently won for Best Content Marketing Platform. Yext’s Product Pages earned it the award for Best Data Management/Marketing Platforms, while ALM Media brought it on home for Best Email Optimization Solution for its True Targeting – Big Data Platform. Oracle’s year-old Marketing Cloud won Best Marketing Automation Platform, while Tapad won Best Mobile Marketing Platform.
More clouds were on the horizon: MarketShare won Best Predictive Marketing Platform for MarketShare Decision Cloud. Tracx won Best Social Intelligence Solution and Stackla brought home Best Social Marketing Management Platform. The last finalist was true[X], which won Best Video Advertising Platform for its Engagement-Sponsored Full Episode Unit.
Finally, the evening ended with honorable mentions. PrestaShop got a nod for its commerce platform, Adomik also for its analytics platform. Conviva also got a hat tip for its analytics platform, Conviva Intelligent Control Platform. iPerceptions got an honorable mention for its feedback solution, Active Recognition for Retargeting. Lastly, Are You A Human received the final honorable mention for the Verified Human Whitelist, its verification tool.
More in Announcement
Digitas, Five Below and January Digital are among the 2026 Future Leader Awards Winners
This year’s Future Leaders winners show how a new generation is redefining business impact. They are turning once-tactical roles into growth engines, using data and performance insights to drive measurable results while applying innovation to solve practical challenges. Just as importantly, they are building trust through authenticity and audience-first thinking, while leading beyond their formal […]
Uber, Time and eos are 2026 Future Leader Awards finalists
The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less. This year’s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering […]
YouTube, CBS Sports and The Walt Disney Company are among the 2026 Digiday Video and TV Award Winners
This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement […]